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Our Case Studies

Pantaloons - Influencer Marketing Campaign

Pantaloons

#PujoBeginsWithYou
To connect with the audience in West Bengal as well as other parts of India who celebrate Durga Pujo, and convey the message that even during a pandemic, Pantaloons can be an integral part of their celebrations. Also, to bring home the idea that Pujo begins with oneself.

The Strategy

This year, people were apprehensive to step outdoors to shop for Durga Pujo so, we wanted them to have a seamless and equally fun experience from the comfort of their homes. We decided to capture the ease of shopping for Pujo from Pantaloons' WhatsApp Chat Shop, while keeping the festive spirit alive.

1.5M

Views

2.5M

Total Reach

200K

Engagement

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