WORD Marketplace is a self-serve influencer marketing platform that enables brands and
influencers to connect, collaborate and create, all on one platform.
An influencer is someone who has an authentic following of more than 5000 people on
platforms such as Instagram, TikTok, YouTube, Facebook, and Twitter.
At WORD Marketplace, we welcome all kinds of brands, including advertising agencies, PR,
media firms, to be part of our platform.
Yes, WORD Marketplace strictly follows the FTC’s Influencer Endorsement Regulations.
Influencers who have an account on the WORD Marketplace app are the ones who generate the
content for the brand campaigns.
Influencers own the content, unless brands wish to purchase the licence for the posts
negotiated prices with the influencers.
We’re open to Instagram and Facebook.
When brands upload their campaign briefs, influencers create posts based on the brief.
brands can be represented by PR agencies or media associates, WORD Marketplace only
influencers to create their own posts.
Since influencers create posts for brands in return for monetary benefits, the content
created is owned by the influencer. The brands, however, can choose to purchase the
to repurpose on other channels.
When the influencer submits their content based on the brand’s campaign brief with their
quoted price, the brand decides if the influencer can publish directly to selected
media channels and then go ahead with the payment. The brand can also ‘Suggest Changes’
the content or quoted price, to which the influencer will have to re-submit their post
move on. If the brand disapproves the content, they can select ‘No Thanks’.
The influencer should keep the post live on their feed for a period of 30 days. After
the influencer can either delete the post or leave the post untouched.
At WORD Marketplace, we value your privacy. We only use personal information to improve
on experience with its users. You are allowed to rectify, change, withdraw any
We avail a transaction fee of 15% of a brands overall campaign spend. We don’t make money
from the influencers as it is free for them to use.
To create your first campaign, you have to create an account with us and submit your
brief basis the pre-set format on your login dashboard. Once the campaign has been
successfully submitted and approved, influencers can submit their posts for your
Campaigns cannot be deleted. However, it can be withdrawn if you feel like it needs to be
worked on more.
A post cannot be rejected once it is approved by you.
Unfortunately, you can’t access your WORD Marketplace account on mobile devices. However,
have a desktop version that is easily accessible and convenient to use.
After your campaign has been approved by the WORD Marketplace Team, no edits can be made
further. In case you wish to edit, you will have to withdraw your campaign.
Absolutely! We don’t discriminate. We encourage you. At WORD Marketplace, brands and all
representatives of brands can be a part of the platform.
The platform allows you to browse through the profiles of influencers you wish to
with. Thorough research of their profiles will give you an idea about their engagement
rates, making it easy for you to understand their following. In case we find influencers
with fake followers, we will suspend their accounts.
No. You will not be charged for uploading campaign briefs, scanning through our
network, and perusing their submissions. That said, we urge that you upload campaign
only when you genuinely require collaborative content.
You get charged only when approved content from influencers goes live.
The value of real influencers lies in staying true to their brand and being authentic
their life. We recommend that you do a complete end-to-end research about the
you wish to partner with so that you recognize what they truly stand for.
No. You can only choose to pay the influencers through monetary contributions.
The ideal way to know any influencer is to check their profile thoroughly and understand
kind of content they create.
Yes, absolutely. You’re always welcome to research on the engagement rates of the
and then come up with a decision.
Unfortunately, no. The algorithm of various social media channels determine the reach of
content posted, based on the engagement rate the influencer has.
While sometimes influencers’ content might not appear as premium as you want it to be,
value of the content should be measured by the interaction with their followers and
credibility. If you're still not completely satisfied with their submission, you can
choose to either reject or ask for a re-submission.
While we can’t control the creativity of an influencer, we can guide you through other
submissions that you can seek inspiration from. Contact us at email@example.com If
have any queries.
Thoroughly go through influencers’ social feed to understand if their tone and engagement
the best fit for your brand.
It’s very subjective, if you may ask. Influencers are valued based on their creativity,
value, following, engagement level, and most importantly, how well they fit your brand.
the price you decide should be based on the above mentioned factors. After all, there’s
always room for negotiation.
You won’t be charged for the posts that are published inaccurately. If however, there is
event of incorrect posting, contact us at firstname.lastname@example.org. We will do the needful.
Give your brief a week’s time to be recognized by the influencers on the platform. If
still no response, you might want to consider re-drafting your campaign brief to suit
capacities of influencers.
We ensure you receive daily campaign reports through the course of your campaign. Post
campaign completion, you will receive a detailed summary report of the reach,
and impressions of all the posts that have gone live for the campaign. You can track and
gauge the success of your campaign based on the details given in these reports.
Content license is negotiated on an individual basis. If you wish to get a license on the
content produced by the influencers, contact us at email@example.com
Once you choose the campaign of your choice, select the type of content (video or
you would be submitting. Post which, you can give your quote and caption along with the
necessary hashtags, and finally hit submit.
Don’t worry, while campaign cancellation rarely happens, you can always browse through
campaigns that might interest you.
You are required to keep the published post live for 30 days.
It can take a few hours or a week for a post to get approved. Meanwhile, you can take a
at other campaigns that you’d like to be a part of.
Once you take your post live, you will receive the payment within 48 hours in your
You can verify it in your WORD Marketplace account.
Yes, a post can be deleted after 30 days of publishing it. Having said that, we ideally
recommend that you do not delete the post in order to maintain brand credibility.
We have detailed out a pricing guideline within the App, based on industry standards, so
you know what to charge. We recommend that you charge based on the quality of your
and engagement rates.
Yes, they can. When the brands put forth their offer, you can negotiate prices with them.
Accept it if you feel it’s worthy of your efforts.
You should post the approved content within 48 hours, unless the brand specifies a
Yes, of course. Just register yourself on WORD Talent and you will be connected with a
specialist who will help you drive your presence online.
Brands can use your content on their social channels. However, if they want to promote
content outside that, they will have to seek licensing, which can be negotiated with us.
Of course, you can.The more the merrier. Let the brand decide what they like.
Since you’ve sold the rights of the content to the brand, you will have to get our
first to take the conversation ahead. In such cases, do contact us at contact at
1) Open the Menu and go to Settings on your Instagram App.
2) Click on Account and then select Switch to Professional Account.
3) Select the Business Account and click on Continue.
4) Select the relevant Category and add Contact Info.
5) Follow the prompt to link an existing Facebook page or create a new Facebook page and then click on Next.
6) Tada….it's done!!!
Connecting brands with influential voices on social media