WORD Blog

Since influencers have the collective ear of a larger audience, businesses are given an opportunity to branch out their brand to new-age audiences, giving them the bonus of better reach and brand awareness. The final stage of influencer marketing, however, comes down to measuring the…

Unless you’ve been living under a Wi-Fi-less rock, you would know that all businesses are heavily weighing on influencer marketing and its pros and consIt is the next big thing in the digital marketing industry, right up there with digital ads and impact buys. Businesses…