Patterns

Guidelines

Our pattern style consists of geometric shapes. Simple shapes, clean lines, limited color can give our patterns a branded feel and make it more relatable to the WORD brand

Patterns
WORD Pattern

Primary Pattern

WORD Brand Pattern

Core Element

WORD Patterns

Secondary Pattern

WORD Brand Patterns

Core Element

Simple Shapes
WORD Semicircle Pattern
WORD Triangle Pattern WORD Circle Pattern
WORD Square Pattern
WORD Rectangle Pattern
Patterned Shapes
Semicircle Pattern Triangle Pattern Circle Pattern Square Pattern
Combined Patterened Shapes
Two Semicircle Pattern Two Circle Pattern
Two Triangle Pattern Two Square Pattern
DO'S & DON'TS
TRANSPARENCY AND BLENDING MODES
Teal Background Pattern

Use the patterns at an optimal opacity ranging from 10% to 90% ; normal blending mode

Pink Background Pattern

Overwhelm the composition Change the blending mode of the pattern

SCALING
Two Circles in a Square Pattern

Design a mock up with the pattern that showcases how it interacts with the other elements on the page

Oval & Circle in a Square Pattern

Stretch or warp the pattern/shape

CONTRAST
Two Triangles with White BG

Use good contrast pattern colours

Two Triangles in a Square Pattern

Use pattern colors of similar tones

EXCEPTIONS TO THE PATTERNS
WORD Celebration Pattern

Pattern can be manipulated and styled in a way that corresponds well with the our brand and the message

4 triangles in a square pattern

Manipulating the pattern so much that it loses the essence of the core element

Pattern Applications
Patterns in product
WORD Earning Pattern WORD Monetize Profile
Patterns in emailers
WORD Monetize Platform WORD Campaign Stats
Patterns in social media
What's the WORD Campaign Social Media Trends 2021