There isn’t a single influencer or brand who doesn’t believe in the power of influencer marketing. With creative content making a breakthrough in the digital market, it isn’t as easy as it sounds. However, influencer marketing has made it easier to decode the nuances of creative content by easing out the process of content creation for both brands and influencers.

Having said that, it is imperative that businesses understand what influencer marketing is all about before they even talk about being part of the buzzword in digital marketing. Moreover, they should also answer the question – Is influencer marketing right for them? – before they take one step further in their path to influencing. 

If you’re still on the lookout for the answer to the above-mentioned question, stop. We’ll help you figure out if influencer marketing is the right choice for you. Let’s get this straight; Influencer marketing works. Currently, it’s just booming in the industry, which makes it a great opportunity to take advantage of. We’ll tell you why.

DOUBLE-FOLD IMPACT

Believe it or not, the immediate outcome of influencer marketing is hard to swallow. Social media runs today’s purchase decisions. And influencer marketing banks on this very aspect. People tend to trust people more than brands. Consumers are most likely going to make a purchase decision if they see someone they follow on social media use a product or service. You see, influencers are experts in creating a brand story, and that sells better than digital ads. You need brand advocacy that creates meaning to your users and it can happen through real influencers who resonate with your brand. 

WHAT IS YOUR PRODUCT OR SERVICE?

You have to make sure that your product or service you’ve mass-produced should have mass appeal. In other words, it should be of interest to your users, without which, influencer marketing would be of no use. You should be able to determine the marketability of your product before you make a decision. Understand the niche you want to tap into. Basically, you have to predict the outcome of sales and response to your product before you launch it. When you decide on that, it will be easier to decide if you want to invest in influencer marketing.

DO YOU HAVE ENOUGH SOCIAL REACH?

Since social media is everything these days, it’s important that you have a social reach just so that people know of your brand. There are brands that follow interactive social media strategies that allow them to make their presence heard. It’s easier if you have a good social media presence because the outcome is better, especially if you choose influencers to do the promotions on your behalf. In addition to that, the more social media presence you have, the better customer response you receive. 

BRAND VALUE vs BRAND AWARENESS

You should understand your priorities. Influencer marketing is the right option if you want to improve your brand value. People trust influencers. So, if you ask an influencer to spread your brand message, his/her followers are going to be interested in it. And that’s how you build your brand value among millions. Your performance metrics based on the ROI will be proof of it. That said, if your aim is to create brand awareness, the ideal way would be through digital ads than influencer marketing. 

DETERMINING WHO YOU WANT TO BE WITH

There are many influencer marketing agencies on the rise. You should work with a platform driven marketplace that delivers real experiences through real influencers. Another thing to take into account is to ensure that they provide end-to-end solutions to everything influencer marketing, right from tailoring brand campaigns, finding high-quality, real influencers to analysing campaign results.

These are the five main factors that can help you with your decision to invest in influencer marketing. Better late than sorry, we believe. So make way for newness and be part of a growing culture in digital marketing.