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Tag: brands

INFLUENCERS

How To Take Insta-Worthy Pictures For More Engagement

by Word Team / March 4, 2020

Instagram’s best-kept secret is the stunning pictures it treasures. If there’s one thing WORD influencers love to do, it’s Instagramming. Every so often, they are bridged between trying to get the perfect shot and making it look Instagrammable. Capturing a great Instagram picture that catches…

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BRANDS

How can Brands Measure their ROI in Influencer Marketing

by Word Team / November 12, 2019

Since influencers have the collective ear of a larger audience, businesses are given an opportunity to branch out their brand to new-age audiences, giving them the bonus of better reach and brand awareness. The final stage of influencer marketing, however, comes down to measuring the…

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BRANDS

The Road Ahead For Video Content In 2019

by Word Team / October 15, 2019

The future of digital is video content. If you haven’t heard already, by 2020, there will be 500 million video-viewing consumers in India itself. It’s unlikely you’ve not experienced a change in your video consuming habits from cineplexes and TV screens to to more OTT…

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BRANDS

How Brands Can Do Influencer Marketing The Right Way

by Word Team / September 5, 2019

Unless you’ve been living under a Wi-Fi-less rock, you would know that all businesses are heavily weighing on influencer marketing and its pros and consIt is the next big thing in the digital marketing industry, right up there with digital ads and impact buys. Businesses…

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