On 20th June, 2018, Instagram rolled out a new feature that would give YouTube a run for their money. IGTV, as the founders of Instagram call it, has ventured into the long video format niche that allows Instagram users to upload long form videos. The…
Unless you’ve been living under a Wi-Fi-less rock, you would know that all businesses are heavily weighing on influencer marketing and its pros and consIt is the next big thing in the digital marketing industry, right up there with digital ads and impact buys. Businesses…
When Instagram announced that it will be rolling out the ‘like ban’ in a few countries, which they already have, there was a sense of worry shared between brands and influencers. The crux of the ban lies in Instagram wanting its followers to focus on…
Have you ever scrolled through your Instagram feed only to come across a post of an influencer showcasing products or services of a brand? You’ve almost certainly seen come across a sponsored post. If you went ahead and bought the same products, consider the brand’s…
