In India, the F&B industry is thriving and growing and so is the booming food blogging ecosphere. Foodies are taking their passion to the ‘gram and documenting their feasts while bringing in more business for restaurants across the country. As competitive a market it is,…
In the business of influencing, Influencers have to increasingly funnel their message interestingly to grab attention. They try to find ways to improve the visual charisma of their social brand in order to maintain engagement and increase following. By exploring new forms of content to…
Instagram is more than just a photo/video sharing app. It’s a platform to experiment with creativity and learn the ropes. Instagram allows its users to play with their content to make it more visually aesthetic and consumer-friendly. If you want to be a part of…
Back in day, well-known celebrities brought sales for brands. Their brand value served as the most powerful marketing tool in the business of influencing. Celebrity endorsed products and services were considered a sure fire way to skyrocket sales. Skip to 2019, brands are slowly moving…
The future of digital is video content. If you haven’t heard already, by 2020, there will be 500 million video-viewing consumers in India itself. It’s unlikely you’ve not experienced a change in your video consuming habits from cineplexes and TV screens to to more OTT…
Embracing the new narratives of women’s bodies has resulted in the diffusion of the cultural standards of beauty. In the context of advertising, marketers have become more accepting of the varied definitions of beauty and are encouraging more ‘plus size’ conversations. Over time, brands have…
