Embracing the new narratives of women’s bodies has resulted in the diffusion of the cultural standards of beauty. In the context of advertising, marketers have become more accepting of the varied definitions of beauty and are encouraging more ‘plus size’ conversations. Over time, brands have become more self-aware of the impact body positivists can create by being leading a movement that promotes self-love.

Body positive campaigns have received a lot of positive public attention in the past few years for portraying body confidence. It told a true story of everyday plus-size women staying true to their identity amidst unrealistic body stereotypes. The way marketers see this, it is a way to not only stand out against the media clutter but also stand for something that inspires their consumers and embodies their brand ethos.  

Body positivity influencers have flipped over the ‘one size fits all’ notion and created a new movement on social media where they have leveraged different platforms to create new definitions of female beauty, making them great brand ambassadors who want to go beyond selling.. 

Here are few body-positive influencers that are paving the way for the self-love movement:  

Neha Parulkar

The ‘Plus and Proud’ body positivity influencer made her name by being real. Having opened up about her struggles growing up as ‘the fat kid’ and the negativity she associated herself with, Neha Parulkar has come a long way in coming to terms with her body and accepting herself for who she truly is. Neha Parulkar has modelled for magazine covers and walked the Lakme Fashion Week ramp. The internet loves her.

Dipti Bharwani

Dipti Bharwani has managed to carve out a career by positively influencing people with her out-and-out content. She’s more about making women feel comfortable in their own skin, even if and when they choose to wear a bikini. She has helped women feel empowered and confident in their bodies.

Lu D’Souza

Animal lover, fashionista, and body positivist, Lu D’Souza is killing it on Instagram with her positive assertiveness and nonchalant attitude. She is extremely fond of bright and printed hues; her Instagram feed is proof of it. It’s not just her brilliant style skills that keeps us coming back to her feed, her portrayal of ‘beautiful’ through her posts has garnered a lot of social media attention. 

Amena Azeez 

The Founder and Editor-in-Chief of www.fashionopolis.com, Amena Azeez is a plus size fashion blogger, fat activist, and body positive advocate in every sense of the word. She started Fashionopolis to encourage people of different body types to understand beauty, fashion, lifestyle, and pop culture. She is fast becoming one of our favourite body positivists in the industry.

Aashna Bhagwani 

This bright woman is all about experimenting with fashion and breaking away from her comfort zone. Aashan believes that women should enjoy the joys of fashion irrespective of their body shape, skin colour, or appearance. Having collaborated with notable beauty and fashion brands, Aashan is setting major refreshing vibes with her influential content and words. 

Dimple Mehta

Dimple has been breaking body stereotypes with fashion. She’s proud of her curvaceous body and has never held back from outright body-positive activism. Her style of fashion is reflective of her self-identity and we love that about her. The moment she decided to embark on a self-love journey through fashion, there was no looking back.

Neelakshi Singh

The uber-stylish, chic plus size fashion blogger is more than what meets the eye. She started Plum To Pretty as a way to channelize her inner stylish guru into fashion blogging. When she isn’t decking herself up, she’s lecturing at Pearl Academy and NIFT Mumbai. Neelakshi is definitely the epitome of beauty with brains and her work speaks for her. She’s our girl crush, for sure!

Natasha Noel

Natasha Noel is all about body positivity and good energy. You head to her profile and by the time you are through with just a few of her posts, you’d be filled with zeal, confidence, and empathy. She talks about things that society refrains from addressing. She breaks the myths around body types, fitness, body hair, color, and aims to uplift not just women but every individual. Her transparency just goes beyond sharing her experiences with body shaming. She even advocates the importance of women’s safety and healthy relationships. 

Saloni Chopra

Saloni Chopra, formerly and even now known by most, redheadwayfarer started out as an actor on an MTV series and now successfully runs her blog on Instagram. She is a proud feminist and a body positivity advocate. Her candid attitude is what makes her one of the most outspoken influencers. She doesn’t shy away from addressing all that is wrong with society and is brave enough to call out her trollers from time to time. 

Jacqualine Kiara Ledlie

Jacqualine is a model, fashion influencer, and you must know her from reality shows like MTV Splitsvilla and Loveschool. She has often spoken about her troubles with inline trolling and body shaming. But she never fails to advocate body postivity for  herself as well as for her followers. She is often seen sporting collabroations with many plus size fashion brands and small businesses.

Sakshi Sindwani

Sakshi Sindwani is a fashion influencer who always tries to talk about body positivity through her content. Her fashion content focuses on making women comfortable with whatever they wear or whatever they want to wear. With her fashion tips and her stories, she ensures to create a safe community for her followers. 

Dolly Singh

Dolly Singh is one of the many influencers who gets trolled for her body type. She never fails to address that skinny shaming is also body shaming and it cannot be excused. With her incredible sense of humour and the courage to address many things wrong with the society standards about body, she has not only given confidence to people of different body types but she also takes it upon herself to ensure that all body types find a space in ther community and know their worth. She breaks the myths revolving around how certain body types and she does it with a pinch of sarcasm.

Rytasha Rathore

You must also be familiar with Rytasha Rathore’s work in the film industry. But if you have visited her Instagram handle, you would know that she is a badass who is all about uplifting women of all body types. She talks about various topics revolving around women empowerment and body positivity. She herself is a victim of body shaming and hence, has always ensured to be transparent with her followers about their experiences and ensures to tell them that nobody must take such negativity from anyone. 

Body positivity has gained huge momentum in the past few years. And social media influencers play a huge role in establishing it. Many people from different walks of life have tried to smash the negative notion of body shaming on the internet. To add a few more names to the list, we have influencers like Kusha Kapila, Dolly Singh, Siddharth Batra, Ankush Bahuguna, and many more who break the prejudice around body shaming. 

These women are a few of the many distinguished body positivist influencers in India. Apart from promoting their passion, they’ve also become advocates for body love. They’ve infiltrated the societal notion of the perfect body and have broken harmful stereotypes. When brands collaborate with them, they choose to break labels and accept body diversity. The opportunity to build better and bigger awareness through them is manifested in their influence. 

These women are a few of the many distinguished body positivist influencers in India. Apart from promoting their passion, they’ve also become advocates for body love. They’ve infiltrated the societal notion of the perfect body and have broken harmful stereotypes. When brands collaborate with them, they choose to break labels and accept body diversity. The opportunity to build better and bigger awareness through them is manifested in their influence.