The future of digital is video content. If you haven’t heard already, by 2020, there will be 500 million video-viewing consumers in India itself. It’s unlikely you’ve not experienced a change in your video consuming habits from cineplexes and TV screens to to more OTT…
Embracing the new narratives of women’s bodies has resulted in the diffusion of the cultural standards of beauty. In the context of advertising, marketers have become more accepting of the varied definitions of beauty and are encouraging more ‘plus size’ conversations. Over time, brands have…
An average Internet user tunes into Instagram multiple times a day, everyday to access unique, engaging and interactive visual content. Instagram has grown from being just another photo/video sharing app to one of the most sought after online marketing channels As of 2018, Instagram had…
On 20th June, 2018, Instagram rolled out a new feature that would give YouTube a run for their money. IGTV, as the founders of Instagram call it, has ventured into the long video format niche that allows Instagram users to upload long form videos. The…
Unless you’ve been living under a Wi-Fi-less rock, you would know that all businesses are heavily weighing on influencer marketing and its pros and consIt is the next big thing in the digital marketing industry, right up there with digital ads and impact buys. Businesses…
When Instagram announced that it will be rolling out the ‘like ban’ in a few countries, which they already have, there was a sense of worry shared between brands and influencers. The crux of the ban lies in Instagram wanting its followers to focus on…
