The future of digital is video content. If you haven’t heard already, by 2020, there will be 500 million video-viewing consumers in India itself. It’s unlikely you’ve not experienced a change in your video consuming habits from cineplexes and TV screens to to more OTT…
On 20th June, 2018, Instagram rolled out a new feature that would give YouTube a run for their money. IGTV, as the founders of Instagram call it, has ventured into the long video format niche that allows Instagram users to upload long form videos. The…
When Instagram announced that it will be rolling out the ‘like ban’ in a few countries, which they already have, there was a sense of worry shared between brands and influencers. The crux of the ban lies in Instagram wanting its followers to focus on…
