Businesses are always on the lookout to try something new, something that is trending and is coveted by the market or customers. And with the same resolution businesses and brands joined social media too. Today, years later when social media also turned into an e-commerce…
Let’s take a quick stroll down the memory lane, shall we? When you were young, do you remember watching those pencil advertisements on television which claimed to give you good handwriting and extra marks? For a brief period of time in your school life, you…
The year 2020 will always be remembered as the year the entire world, the strong and the weak, the young and the old, all voluntarily decided to lock themselves in their own homes. We began with the zeal of fighting and saving the world now…
There’s an interesting perpetual debate that keeps sprouting from time to time. You know how every individual goes through a phase of existential crisis at different points in time. Similarly, brands too have their phase of existential crisis where they are stuck debating between influencer…
We have reached a point where the internet is more than just a vast network that connects computers or devices or even people. It’s given rise to many platforms for entertainment, information, education, business. It gave rise to our very dearest social media platforms that…
With the advancement of influencer marketing, brands too are coping up with it. In the beginning, as clueless as many, brands too were in question of certain things when it came to choosing influencers for their campaigns. But as and how we have progressed, brands…
