A successful marketing strategy lies in cracking the human behaviour code. Marketing has always been a psychological process of understanding human perceptions, conducts, and practices. One of the spellbinding aspects of human behaviour is that it constantly changes with new-fashioned divulgences.
There isn’t a single influencer or brand who doesn’t believe in the power of influencer marketing. With creative content making a breakthrough in the digital market, it isn’t as easy as it sounds. However, influencer marketing has made it easier to decode the nuances of…
What is it that makes influencer marketing an eye-catching marketing strategy? Imagine yourself scrolling through your Instagram feed, and you come across a post that says, “Interesting ways to style your tracksuit” by one of your favourite influencers on the ‘gram. You watch it, and…
The year 2020 has changed a lot for influencer marketing – New business models, new strategies, new content! It got us thinking: What is the new trends that have taken the industry by storm this year? So we did some digging, and here’s what we…
Every single person in India is talking about Binod. Twitter, Instagram, Facebook, your boss – you name it! So after a tiresome run of soul-searching on the internet, we finally got hold off ‘The Binod’. And, guess what? This famous person finally spilled the beans…
Say hello to Instagram Reels, your new BFF making your 15-second clips even more interesting. Well, we all had a great run with Tik-Tok, but unfortunately, we had to bid goodbye. For those reeling under sadness, Instagram took the bull by the horns and introduced…
