We are all very familiar with the idea of businesses using commercials as a strategy for advertising their e-commerce brand. These commercials are in both audio and video forms. Yes, audio! There was a time when radio ad commercials were considered one of the best…
Once upon a time, businesses spent lots on advertising. It was considered a tool to success for the rich, renowned, established brands. Whereas an unattainable fruit for small businesses. Cut to now, it’s 2021, the period of awakening that came with a massive wave of…
Amongst the most prominent and successful marketing tools that the world has known, influencer marketing, at this point in time is at its peak. Despite its formal notorious image and the prejudice attached to it, today in 2020, influencer marketing is an industry worth around…
2020 was about so many things. We can go rambling about it on and on, but we won’t. You know what went down. You had your eyes and ears open, hoping for the good news that the whole world was hoping for. That didn’t happen….
Influencer marketing has taken a big leap in the past few years and if we observe closely we can see that just the pandemic has shaped it in many different ways than before. With people inside their homes and relying majorly on the internet, social…
Out of the many goals that a brand envisions, the top-most is to increase sales, to generate revenue. And the second most is to create brand awareness. Now the funny thing is that with brand awareness comes the conversion and hence the revenue. Influencer marketing…
