2020 was about so many things. We can go rambling about it on and on, but we won’t. You know what went down. You had your eyes and ears open, hoping for the good news that the whole world was hoping for. That didn’t happen….
Influencer marketing has taken a big leap in the past few years and if we observe closely we can see that just the pandemic has shaped it in many different ways than before. With people inside their homes and relying majorly on the internet, social…
Out of the many goals that a brand envisions, the top-most is to increase sales, to generate revenue. And the second most is to create brand awareness. Now the funny thing is that with brand awareness comes the conversion and hence the revenue. Influencer marketing…
Let’s look back at 2020. While most of us cringe just at the mere mention of this calamitous year, there are a lot of life lessons that came along with it for everyone. Most businesses were under crisis during the pandemic and in an attempt…
We have reached the first half of the year 2021 and commenced with the month-long celebration of the LGBTQ community. Each day we see people from and outside of the LGBTQ community struggling and raising voices in different sectors of society. The day-to-day oppression of…
Social media influencers are on the rise. Every couple of months, one can see new influencers trending and growing on different social media platforms. And the same goes for brands. Small businesses have privileges and opportunities like never before. Thanks to the power of social…
