Fashion keeps evolving almost every half a decade. And fashion brands too evolve with it. In the past couple of years since the advancement of digital technology and the world of social media has taken off quite promisingly, the fashion industry too has managed to…
Is your marketing strategy even complete if influencer marketing on Instagram is not a part of it? No, it’s not because it is what makes your strategy wholesome. We are not saying so because it’s a trendy and hot topic in the digital world. We…
One of the most crucial things that define influencer marketing is niche. When people started using influencer marketing, they started noticing that it is ideal for niche markets. Even earlier when traditional advertising was at its peak, people did give importance to niches or others…
We are all very familiar with the idea of businesses using commercials as a strategy for advertising their e-commerce brand. These commercials are in both audio and video forms. Yes, audio! There was a time when radio ad commercials were considered one of the best…
Once upon a time, businesses spent lots on advertising. It was considered a tool to success for the rich, renowned, established brands. Whereas an unattainable fruit for small businesses. Cut to now, it’s 2021, the period of awakening that came with a massive wave of…
Amongst the most prominent and successful marketing tools that the world has known, influencer marketing, at this point in time is at its peak. Despite its formal notorious image and the prejudice attached to it, today in 2020, influencer marketing is an industry worth around…
