Instagram was created primarily with the purpose of encouraging communication through images. For years, it did the job just fine and garnered a huge number of users in a fewer time span. Now, it is home to so many businesses, aspiring youngsters, influencers, it is…
Labels are good, aren’t they? Especially when they are meant to create awareness. The Advertising Standards Council of India seems to agree with it and has published a draft of guidelines with respect to influencer marketing on various platforms for brands and for influencers.
Influencer marketing has been the top priority of most businesses to reach customers across all digital channels. Some businesses are fairly new to it even now whereas some are still trying to make their space by constantly experimenting with influencer marketing. If you are of…
Building a successful marketing strategy takes up a huge amount of time. Consider it an investment and try to put in a lot of research and efforts that it requires. But despite doing it do you still find yourself stuck between different types of marketing…
People will tell you influencer marketing is a game-changer. But should you believe them? Just because it worked for them, does it necessarily mean that it will do the same wonders for your business? Without giving a second thought we would say, “YES!” There’s no…
The integration of marketing and social media platforms has led to an explosion of opportunities. There was a newfound love for social media discovered by brands when these platforms gradually transitioned into marketing platforms too. Influencer marketing stands at the center of this integration. Social…
