Ever since Instagram, there have multiple updates. We say the logo change from a bland cream color to striking pink. We were gifted with the long-form video format with the advent of IGTV. Now, we see witness ourselves getting engrossed in reels and spending most…
The rise of micro-influencers and small businesses has been rapid. As the world went into lockdown, ironically, it opened gates for many businesses. We say, “When one door closes, another one opens”, in action for many businesses. Plus, the support of vocal for local strongly…
Amongst the ‘oh so many’ ways to reach your audience, which one do you think works the best for you? Some would say that their content marketing has helped them gain a huge social media following or their SEO strategy has helped them gain new…
Being an influencer is as valid a career as it is to be an engineer. However, unlike engineering, there’s no syllabus, no degree, no certification that gives you the identity of an influencer. So then, what is the first step to becoming an influencer? For…
When people began content creation, they were not doing it with the intention of turning it into a marketing niche or influencing people with it. What we see today is passionate individuals following their call by doing what they are best at using social media…
How often have you witnessed an influencer address their followers are their online family, peers, or even community? We don’t know you or your favorite but what we know for sure is that you have seen this more than often. Most of you might also…
