Amongst the ‘oh so many’ ways to reach your audience, which one do you think works the best for you? Some would say that their content marketing has helped them gain a huge social media following or their SEO strategy has helped them gain new website visitors and then another group of people would say that it’s affiliate marketing that has helped them increase their sales. So basically, different strategies are built to serve different purposes. The only way to create a successful marketing campaign is to build integrated marketing communications.

What is Integrated Marketing Communications?

In simple words, integrated marketing communications is the approach of combining all your media platforms to pass one message to your target audience. The way you carry out each campaign depends on the type of platform your use.

However, your integrated marketing strategy is no more just a combination of traditional and digital marketing media. For instance, a decade or two ago an integrated marketing strategy would comprise of platforms like radio, press releases, search ads, billboards, and social media. Even now it would look something similar but the difference is that now you have options to integrate multiple social media platforms.

Different social media platforms have their own set of audiences, features, and benefits. Your audience is dispersed not just across various marketing platforms but also various social media platforms. You can use different platforms and different types of content on social media to spread your message.

But can you do that without using different types of influencer marketing campaigns?

Sure, you can. But that doesn’t mean you should. Confused? Let us help you understand how to complete your marketing strategy with influencer marketing.

Now that you have figured out the importance of integrated marketing, let us tell you how can you integrate influencer marketing into your marketing strategy. No, this is not an example of anaphora but a genuine PSA urging you to start leveraging the power of influencers.

What is influencer marketing?

Let’s keep this short and crisp, okay? Influencer marketing is nothing but utilizing the positions of influencers to spread your message. You carry out an effective influencer outreach program, find influencers for your brand campaign, tell them what message do you want to be delivered, give them a creative brief, let them produce the content for you with your message, and have them showcase it to their vast audience.

It’s not the case that a marketing strategy that is not inclusive of influencer marketing will not perform well. Because it will. As long you have created a mindful strategy, it will give you results. But with influencer marketing, you can derive better results.

Your audience is on different social media platforms. And we all know about the addiction to social media. So, it only makes sense to reach your audience where they reside. And to reach to them through the people they love and trust. If you are new to influencer marketing, you can try working with micro-influencers first.

One of the top myths about influencer marketing is that micro-influencers are not very effective. But the truth is that any influencer with a community glued by engagement and transparency can give you good results. You should work with different types of influencers to see which type can help you get the best outcome.

Working with top micro-influencers can be a game-changing decision for you. They have a relatively small community but you can expect a high engagement rate. You can also choose to work with top macro-influencers who have a huge following as well as a good engagement rate.

Use influencer marketing tools for scalable results

Every marketing strategy needs to be strategized and analyzed. The strategizing happens before creation and execution whereas the analysis happens when the camping is live or has ended. Influencer marketing tools help you for both stages of your strategy.

We have talked also much about ‘good results’, here’s us talking about how to find if you have managed to score good results.

WORD Marketplace is an influencer marketing platform, that gives you the features to analyze your campaign as soon as life. You can also download meticulous reports when your campaign ends. Not just that, you can also find influencers on this platform.

Besides this, you should also make the most of your social media platforms as their analytical features are worth praising too. For instance, to make the most of your Instagram account, you should switch to a business account and connect your Instagram to Facebook.

You can do content marketing as well as influencer marketing on Instagram. When you are collaborating with influencers through WORD Marketplace, you can get all the analytical reports on the platform. And when you are independently running a content marketing campaign, you can rely on Instagram’s analytical details. Influencer marketing on Instagram can be a real deal-breaker for you. So, why not take it up a notch by using the right tools?

What does a marketing strategy without influencer marketing look like?

It’s more generic. Let’s take an example. You visit a mall on a Sunday and you see that a clothing store is running an on-ground campaign promoting the new store and its collection. You will look at it, you will look at the store even. But you might not visit the store or shop from it. The promotion was good enough to grab your attention but maybe not enough to actually make you visit the store.

But wait a minute, as soon as you are about to change the course of your direction, your friend tells you that they have visited this new store and love the collection. In this conversation, they tell you everything that the promotion already says but with added information of her personal experience. And that’s when you decide to visit the store.

So what’s the takeaway here? When someone gets a piece of information from a source that they trust, plus when they get an insight into their personal experience, they are more likely to get associated with the brand. And that’s influencer marketing folks!

A chocolate cake is good, but which a swirl and a cherry on top, it can be phenomenal. Now, don’t make us decode this analogy for you. We are sure you know that all we are trying to say is that an influencer marketing completes your marketing strategy.