Being an influencer is as valid a career as it is to be an engineer. However, unlike engineering, there’s no syllabus, no degree, no certification that gives you the identity of an influencer. So then, what is the first step to becoming an influencer? For most, it has come naturally. What they do is start posting content about topics that they find interesting and eventually build an audience. But there are budding influencers who are afraid to start because they are confused about their niche or don’t know if they can find an audience for their niche.

If you want to know how to begin your journey as an influencer, the first and foremost thing you need to do is prioritize your interest. Being an influencer is a profession that is quite out there and it also requires you to be quite ‘out there’. Even if you were to follow your interest, what if you fail to build a social media community based on your niche?

Which platform should you choose as an influencer?

The multiple social media platforms available today can either confuse you or be the wind beneath your wings. What platform do you want to become an influencer on depends on the type of social media content that you want to create?

Let’s take YouTube for instance. It is an excellent platform for long-form videos, vlogs, live streams, private live streams, etc. Make top Indian YouTubers today are successfully making a living as an influencer. So, it’s not as if this is a far-fetched dream. If you want to make videos on YouTube, you should focus on storytelling more than your production value. That’s the to being a successful YouTuber.

Coming to our second and one of the most celebrated social media platforms is Instagram. Now, Instagram is a multimedia platform. You can post pictures, carousels, add songs to them, post reels, upload videos, upload long-form videos, post videos on stories, etc. Instagram is full of fashion influencers, beauty and skincare influencers, finance influencers, etc. It’s the home to many influencers.

There are social media influencers on Instagram that you didn’t know about before, but now you do because you discovered their content and you resonated with it or it brought value to you or it was simply the most related content that you came across. It’s for many reasons why one becomes a part of an influencer’s community. And when you start following your niche, you too will find your tribe as you continue.

Instagram is an ideal platform for a side hustle. So, if you are someone who wishes to stick to their full-time job and be a part-time influencer, you can absolutely do that. This is an extremely diverse platform. You will find that people who started as influencers here have extended their horizons further. There are influencers who make it to OTT platforms, so you can imagine the number of opportunities that you can step into.

If you ever feel like establishing something of your own, you can take inspiration from influencers who started their own business. Yes! That’s possible too.

Niches that are underrated today will soon be under the limelight like influencer marketing itself. So here are some of the niches that you can explore to become an influencer.

1. Art

Imagine a world without art. Actually, don’t. It’s dull. Joining the league of the new niches in influencer marketing is art. When we speak of art as a niche, we are talking about all kinds of art. Be it ceramics, traditional, digital, visual, anything. Take a look at these top Indian art influencers who have paved the way for the budding influencers in this niche.

2. Sex/Health education

It is necessary that we know our bodies anatomically and sexually. Hence, there are influencers breaking the stereotypes, taking it upon themselves to educate people in this area. If your expertise lies in this area but you are unsure if it will be well perceived or not, then be assured that it will!

3. Finance

Since we are already on the subject of education that we missed in school, how can we not talk about the finance niche? But the rise of finance influencers has been a big help for youngsters who want to learn about savings, investments, taxes and so much more. If you hold the knowledge in that area, we say you should definitely start your journey in this niche because the world can use your help.

4. Automotive

Automotive enthusiasts out there are looking for more Indian influencers. If you think you have got it, then what’s stopping you. Break the stereotype, pick up this underrated niche and make it big for yourself by following your passion and cruising in different automobiles.

5. Parenting

In the past few years, we have seen many parenting influencers and bloggers. If you have some pearls of wisdom to share from your parenting experience or you are up to sharing your daily shenanigans to accompany other parents, then just go for it.

6. Veganism

Veganism is on a roll and if you have some kickass vegan recipes to recipes to share then it’s your time to shine. You can be a vegan food blogger or a vegan blogger. The difference is that in the former you share recipes and talk about the food aspect whereas in the latter you are a vegan influencer who talks about it from an animal rights and environmental point of view. You do not necessarily have to share vegan recipes or need to be a cook for the same.

7. Conscious lifestyle

We know about lifestyle influencers but do you know about conscious lifestyle influencers? They promote slow life, zero-waste lifestyle which is focused on environment-friendly living. This is an underrated niche but a much-needed one. So, if you have some insights to share, you can definitely become an influencer in this niche.

8. Haircare

Yes, haircare has now become an independent niche in itself. Somewhere in between makeup and skincare, we forgot about haircare. But don’t worry because some noble haircare influencers are helping people out. If haircare is your niche, then you should definitely become a haircare influencer.

9. Gardening

Ever since gardening became a niche, all plant enthusiasts out there are so glad that they are not the only one obsession over plans and home gardening. Wait, are you a plant parent yourself? Why don’t you start your influencer journey in this area? You will be blessed by many, trust us.

10. Home decor

What does it take to build a beautiful home? Some imagination, love, and home decor influencers with brilliant ideas. In fact, we know some small businesses on Instagram that you can collaborate with as a budding influencer in this niche.

So, out of these which one would it be for you? Or is it something else that we didn’t cover? Even if it is, you should pursue it. Every niche has the potential to excel and so do the influencers of that niche.