Celebrity influencer Arielle Charnas faced a huge backlash from her followers when she retreated to New Hamptons after being tested positive for Covid-19. The community was disgruntled with her for ignoring the public health guidelines. Influencers have always provided escapism from the real world…
Perception is the only thing about a brand which is wholly owned by the consumers. Brands can go the whole hog in advertisements, promotions and positioning but at the end of the day, brands are all about what their customers are saying and discussing…
One of the most essential aspects of marketing in this era of social media are the influencers. Influencer marketing has increasingly become one of the most bankable strategies for your brand. Influencers range from celebrities to micro-influencers, based on their market reach and the…
Most of us dream of bringing about change in the world to make it a better place. And when the winds of change set sail, how ready are we to embrace what comes along to alter our lifestyles? Especially, when the whole world is…
Influencer marketing is not an easy job, as most people think. You are working from home during this quarantine period and still want to create high impact and visually appealing professional videos to impress your audience. A tough nut to crack, right? While it may…
In the current span of events where COVID-19 is making headlines, people have questioned its impact on influencer marketing. We’re here to say that now is the right time to be an influencer, and you’ll be surprised to know why. So, what does it…
