Along with influencer marketing, came the rise of many small brands, new influencers, new niches, and of course, influencer marketing agencies and platforms. Businesses have accelerated multifold since the advent of influencer marketing. And these agencies have played a massive role in making that happen….
Content! Have you been hearing this word floating around on the internet every now and then? Well, then let me tell you are that you are on track with the evolving digital era that is driven by social media and its ‘content’. But what is…
Social media has led us to keep sky-high expectations about various things. Some of them are extremely superficial like unattainable beauty standards, overnight success, quick fame, easy money, etc. But some expectations are utterly practical like starting a new business, using the platform to spread…
The understanding of the term macro-influencers has transformed multifold ever since it was used. Earlier a macro-influencer was known as any celebrity or public figure with followers between 100k to 1 million. Half of this definition still remains intact while the other half of it…
Micro-influencers are like the underdog of the influencer marketing business. The prejudice regarding their ‘incompetence’ has prevailed since the beginning of this marketing too. But the constant success that the brands have achieved using micro-influencers has solemnly helped to cut down on the negative notion….
If you were to ask at least 10 individuals about their purpose for using Instagram, we are sure you are likely to receive diverse responses. Some would say they use it for entertainment, they use it as a distraction, some might loathe the fact they…
