When Instagram began, nobody thought it would acquire such a vast user base for video content creators and viewers. Especially, in the case of reels. This was the ultimate Tik Tok replacer in most locations across the globe. But if we dive deeper into the…
From the 1900s to 2022, so much has changed for women. The fight to achieve gender equality has not come to a halt yet, if anything, the pace keeps growing each year. And to celebrate that substantial growth and awareness that women and the society…
Ever since Instagram, there have multiple updates. We say the logo change from a bland cream color to striking pink. We were gifted with the long-form video format with the advent of IGTV. Now, we see witness ourselves getting engrossed in reels and spending most…
The rise of micro-influencers and small businesses has been rapid. As the world went into lockdown, ironically, it opened gates for many businesses. We say, “When one door closes, another one opens”, in action for many businesses. Plus, the support of vocal for local strongly…
Amongst the ‘oh so many’ ways to reach your audience, which one do you think works the best for you? Some would say that their content marketing has helped them gain a huge social media following or their SEO strategy has helped them gain new…
Being an influencer is as valid a career as it is to be an engineer. However, unlike engineering, there’s no syllabus, no degree, no certification that gives you the identity of an influencer. So then, what is the first step to becoming an influencer? For…
