The understanding of the term macro-influencers has transformed multifold ever since it was used. Earlier a macro-influencer was known as any celebrity or public figure with followers between 100k to 1 million. Half of this definition still remains intact while the other half of it…
Micro-influencers are like the underdog of the influencer marketing business. The prejudice regarding their ‘incompetence’ has prevailed since the beginning of this marketing too. But the constant success that the brands have achieved using micro-influencers has solemnly helped to cut down on the negative notion….
If you were to ask at least 10 individuals about their purpose for using Instagram, we are sure you are likely to receive diverse responses. Some would say they use it for entertainment, they use it as a distraction, some might loathe the fact they…
“Influencer marketing is a tool itself. But now I need tools to run an influencer marketing campaign or to become an influencer?” Mm… yes. That is kind of the whole point. But don’t worry. The aim is to introduce you to ways to expand your…
If you have recently been active on social media, you must have noticed many small businesses trending. Unlike other trends, supporting and buying from small businesses is here to stay. Small businesses have been trying for a long time to build their stance on social…
Foodie is one such tag that probably remains universal. How often do you come across a person who says they don’t fancy food and all the hype is just unnecessary? Not very, right? Because we all fancy good food. At some or the other point,…
