There are two crucial objectives that every brand envisions to establish. One, customer satisfaction, and second, increasing sales. It’s clear that these two are interdependent factors but when you dig deeper, you’ll realize that there is one phenomenon that plays a key role in influencing…
We entered the era of digitization more than a decade ago. And yet we have not settled in it because the exploration continues. And on that very path, came social media, and with it came influencer marketing. First, the question for most was how to…
In today’s tech-driven, highly digitized world, releasing an influencer marketing campaign is not as tough as it was a decade ago. With the help of social media platforms, brands started influencer marketing and everybody eventually learned about its reach. But a campaign is not just…
What started as a source of recreation has now become a career hub for many. Social media commenced as a place for entertainment. While it still is, it also so many other things like a place for self-expression, creativity, branding, marketing, activism, awareness, passion. Social…
2020 was the year of voluntarily staying inside. While it was fun for most introverts who got a legitimate excuse to avoid all social encounters, it also led to a downfall for many businesses. But if we have still had to look for the silver…
Is fashion your calling and social media your workplace? If the answer is affirmative then you must know that it is a great time to pursue your career as a fashion influencer in this booming industry where social media and fashion both go hand in…
