Instagram’s best-kept secret is the stunning pictures it treasures. If there’s one thing WORD influencers love to do, it’s Instagramming. Every so often, they are bridged between trying to get the perfect shot and making it look Instagrammable. Capturing a great Instagram picture that catches…
The influencer marketing industry has shown us that digitalization brings people together through digital connections. It has skyrocketed exponentially due to social media’s popularity and people’s yearning for real-life connection. As influencer marketing has matured over the years, we’ve come to realise that the industry…
Thanks to Instagram, we have a truckload of influencers changing the way we consume content online. The social media platform is constantly looking for ways to improve their user experience by keeping at par with the new trends in the digital ecosystem. 2019 saw the…
Ever wondered why people get super inspired when they watch a Nike or Adidas advertisement? It’s because they are able to make people believe anything is possible. Their inspiration comes from everyday fitness enthusiasts turned influencers who are inspiring people every single day of their…
Since influencers have the collective ear of a larger audience, businesses are given an opportunity to branch out their brand to new-age audiences, giving them the bonus of better reach and brand awareness. The final stage of influencer marketing, however, comes down to measuring the…
In India, the F&B industry is thriving and growing and so is the booming food blogging ecosphere. Foodies are taking their passion to the ‘gram and documenting their feasts while bringing in more business for restaurants across the country. As competitive a market it is,…
