Influencers that promote small businesses
Small businesses existed way before social media became a part of our lives. But it wouldn’t be wrong to say that they flourished mainly after the advent of many digital platforms that we have today. Despite the fancy lifestyle that many people lead, they all have designated local vendors that we go to for different things. Now imagine a huge number of such local vendors from different niches are selling their products on social media platforms like Instagram. This is not only beneficial for such small businesses but it also means that as consumers you have more variety and you do not have to get sucked into the mechanism of consuming mass-produced items.
What is the benefit of buying from small businesses?
Small businesses are very passionate about their products and the work they put into them. Now they have also figured out how to use influencer marketing to promote small businesses. More often than not these small businesses are owned by people who aim to deliver a certain level of quality to their customers or to bring a wave of change in their niche. And because of that attitude of these local businesses, you enjoy these benefits.
- Unique products
The thing with small businesses and Instagram thrift stores is that to survive in a competitive market, they need to deliver something that is not already available in the market. They have to be unique to create a statement. And at the same time, they need to market themselves well on social media. It only makes sense for a small business to be unique if they want to make sales. And thankfully, many small businesses that you see these days are a bundle of surprises.
- Personalization
Personalization is something that not many mass-produced businesses cater to. Even their content is personalized and even though they know that content creation beats curation, they have found a balance in both. But small businesses kind of rely on it. They want to stay unique and the best way to do this is to create one-of-a-kind products on demand of their customers. Not just products, but some businesses also try to create a personalized experience for their customers when it comes to their social media marketing.
- One on one customer service
Their customer service might not be as quick and hassle-free as big eCommerce businesses. But they always try to attend to their customer’s queries through means like direct messages on Instagram, emails, calls, and they stick by your side till your issue is resolved. They also share reviews, especially from influencers because customer’s trust influencer reviews. Because, believe it or not, these small business owners know how to put in the right efforts even if they don’t own the high-tech operations.
Influencer marketing has come a long way. And the proof is that now small businesses can afford to collaborate with influencers and these influencers too want to collaborate with fashion brands or makeup brands that have a small business. There are many influencers that you didn’t know about until today promote small businesses or homegrown businesses. You might not get to see that so often on your Instagram feed. But if you want to, then here are the top 8 influencers that promote small businesses on a regular basis. You can expect to come across the business from various niches throughout this list. Let’s begin!
Chhavi is a growing micro-influencer who masters at making the best burp and fart jokes. One glance at her Instagram bio and you can decode her internet personality. You will also discover that she’s an avid supporter of local brands. You can find many small businesses on her posts regularly about home decor, jewelry, baking, etc. Do not forget to check out her Instagram story highlights that selectively showcase some of the best small businesses.
Sheffali is a fashion and lifestyle influencer who is now going to be your go-to influencer to find some of the gems of small businesses. She endorses many kinds of products in her posts like home decor, sustainable jewelry, fashion, stationaries, etc. Be it styling yourself or giving a makeover to your house, you know whom to follow to hook up with the best local businesses.
Falguni Vasavda is an educator, an entertainer and the fact that her incredible fashion style comes mostly from small businesses is just a cherry on the cake. The moment you land on her page, your eyes are immediately caught by those huge oxidized accessories and fine traditional dresses that she dons. If you need to get your hands on them, you know whom to follow.
Imagine how cool would it be to follow a fashion blogger that can ‘spoon feed’ you fashion? Well, what we mean is that you need to go and follow Harshita Roopchandi right away because she gives you the best options to buy different pieces of clothing. And yes, you will stumble upon many sustainable, handcrafted small businesses that you are immediately going to fall in love with.
Have you ever attempted to DIY your home decor but ran out of inspiration? Let’s get that engine running then. Thegreenishaffair by Aditi shares many DIY projects for home decor as well as fun activities. She even shares her experience with local brands that encourage DIY and sustainable products. Everybody wants their home to have a unique interior styling that is personal to them. Aditi here can help you achieve that in the most fun and cheapest way possible.
- Pallavi
Ever wondered what it would be like to combine interior design and travel? Even if you haven’t, you must take a look at hastaakshar._by_.pallavi which is your heaven of local interior design stores, no matter where you live. Pallavi travels to multiple cities and towns exploring the local decor stores. If you want to become a travel influencer, you can definitely take inspiration from her. Believe us, you would be surprised to find the number of local stores in your city. These shops mostly do not have a website or social media page. But you can get all the required contact details alongside her posts.
People want a house with a view but Sonakshi here managed to make her house a view. She loves colors, dogs, plants, and of course small businesses with unique products. Scrolling through her profile incredible_prodigy feels like a talking walk in a virtual showroom of local products of all kinds. You will find tons of handcrafted, custom-made, and highly unique sets of products. Here’s your chance to discover the best of home decor small businesses on Instagram by following Sonakshi right away!
What? You want some more DIY influencers? And you also want to know where do they get their DIY supplies? Well, we heard you. Thatyellowtrunk by Anjari is who you need in your life to get your permanent fix for creative DIY ideas and sustainable supplies. She is full of experiments and has great suggestions for you. Do check her out.
Influencers these days are more than related to mainstream niches that we know of. But they are slowly growing with the help of their content and also influencer marketing platforms that encourage new niches to come into the limelight.
You can expand your shopping options with the help of these influencers and move to more unique and sustainable products for almost all your needs.
