How To Get Started With WORD Marketplace – For Brands
The number of brands emerging in today’s time is commendable. It is great for businesses, for the economy, for growth and development on global development. It’s absolutely marvelous! The digital space is evolving and there’s a scope of progress for all. That’s one of the reasons why we can see so many small brands paving their way through in the past couple of years.
Digitization has worked in favor of small brands as they realized the benefits of influencer marketing for businesses. When the decade of influencer marketing begins most established people waste no time introducing this winning marketing plan in their businesses. While it did take time for most brands to unlock their potential using influencer marketing, they have finally mastered the art of achieving more from influencer marketing even with less budget.
So yes, it is possible to launch a successful influencer marketing campaign for small businesses if they do not have to invest an enormous amount of money in it. They can make do with a small budget and still receive promising results. And with continuous and gradual use of it, the profit is bound to increase. So even if you plan to accommodate a high budget for an influencer marketing campaign for your business, it is possible with time.
But if there’s something that you cannot miss out on at any stage of your campaign, it’s the influencers. It goes without saying that your campaign needs different types of influencers, if not at once, then definitely from time to time. And the most reliable way to find them is by using an influencer marketing platform.
What is an influencer marketing platform?
Believe it or not, an influencer marketing platform is your one-stop destination for running a successful influencer marketing campaign. It is a platform that has multiple influencers and its goal is to connect your brand with them.
It’s a platform where brands and influencers come together looking for each other with a common goal to create a strong impact of influencer marketing on consumers. As a brand, an influencer marketing platform gives you an opportunity to find influencers and get in touch with them to plan and execute your influencer marketing campaign.
Here are some basic things that you can keep in mind when you are looking for influencers on an influencer marketing campaign.
- Set a goal for yourself
Your goals can be different for each campaign that you plan. They do have to be very rigid but they can also not be very fluid. Set your goals based on the metrics you want to measure. Your goal can be to achieve reach, subscribers, followers, likes, views, comments, shares, impressions, clicks, or conversions. Another thing to remember is that your goals need to be time-bound. Influencer marketing can be continuous but a campaign has to end at some time. So depending on the time span of your campaign, you can select the time period to achieve your goals.
Use different kinds of campaigns to achieve your goals. Most brands make the mistake of putting affiliate marketing vs influencer marketing and pick one of them either. But affiliate marketing too can be a part of influencer marketing and so can be content marketing.
- Use micro-influencers
Most brands neglect micro-influencers but you should not make that mistake. Micro-influencers are booming and they are a perfect fit for both big and small businesses. They help you reach out to a more responsive section of the audience. You can aim to increase sales with micro-influencers and they are also very economical to work with. When you are finding influencers for your brand marketing campaign, do not forget to take micro-influencers into consideration.
- Look for specific influencers
When we say ‘specific influencers’ we mean specific to your chosen social media platform. On an influencer marketing platform, you will come across many types of influencers but the aim should be to find the oneness that suits your goal and the social media platform that you want to run your campaign on.
- Check their profile
When you have picked your influencer, be sure to take a good look at their portfolio on the platform. If you are looking for something specific then you can also check their social media platforms. It helps you understand their work, audience, and communication better.
To have an influencer marketing platform that is easy to operate and has all the benefits you need. WORD Marketplace is an influencer marketing platform that will help you throughout your search for an influencer and even later when your campaign is live. To pick one out of the many platforms present today can be difficult. So here’s something to help you understand the perks of WORD Marketplace that you cannot miss out on.
Why should you use WORD Marketplace?
- It has all kinds of influencers
WORD Marketplace has all the different types of influencers that your brand can look for. In fact, the best part is that instead of manually searching for them on the platform, just post your killer campaign brief and wait for the influencers to approach you. Just be sure to mention every requirement that you need. Your campaign brief itself acts as a filter to search for influencers on WORD Marketplace.
- There is zero interference
To create a successful influencer marketing campaign, it is best to have direct interaction with your selected influencers. WORD Marketplace only acts as the medium to connect you to the influencers. All your conversations, quotation, negotiations, decisions are free from the interference of any third-party at all stages of your campaign.
- There’s an inbuilt messenger
You can have all your conversations with the influencers on the platform itself using its inbuilt messenger. It is easy to keep every conversation in one place and hence, to go back and forth over something that you need.
- You can track your campaigns
Once your campaigns are live, you can track their progress on the dashboard on WORD Marketplace. The inbuilt analytics helps you understand your performance at every stage of your campaign. This is how easy it is to use influencer marketing that is built solely to help you accomplish an efficient influencer marketing campaign.
How to get started with WORD Marketplace?
- Sign-up
You can sign-up to WORD Marketplace with no minimum fees or hidden charges. Just by using your basic details and by using your email id or contact number you can join WORD Marketplace.
- Post your campaign brief
Once you are on the platform and you have your campaign brief ready, then you can just go ahead and post it. Keep the details very clear and mention all your specifications.
- Wait and watch
Now, just wait for the eligible people to contact you with their submissions. You just have to go through their content and pick the ones that you think are suitable for your campaign.
- Pay for your content
You can make any changes that you’d like by getting in touch with the influencer once you have selected them. And then make the payment once you receive the final content.
To have a transparent influencer marketing agency/platform that is built to serve your needs is a must. Not only does it save you a lot of time and money but it ensures that your camping is up-to-date and you get to work with the best influencers out there.